Multimedia chipsets deal with video processing and audio processing and are crucial for various electronic devices. These chipsets are highly popular and are at the heart of any electronic device because they not only help to reduce the cost but also offer powerful specifications that differentiate the devices from each other. The global multimedia chipset market is segmented on the basis of the end-product into five segments, namely digital TV, set-top box, DVD/ home media players, digital camera, and digital signal processor. The market can also be segmented on the basis of the functionality provided in audio, video, and graphics.
The global market for multimedia chipsets is expected to show a steady growth during the forecasted period resulting into a multi-billion dollar market with substantial CAGR. Five years down the line, Asia is expected to be a market leader followed by North America because of the growing purchasing power of the population and their shift towards new multimedia technologies.
Some of the key factors driving this market include inventions and developments of new multimedia technologies, the growing consumer base in Asia, insatiable appetite of consumers looking for a perfect display, marketing and hype created by innovative devices like tablets that are similar to paper quality display which encourages consumers to buy new multimedia devices, and technological advancement. One of the major restraints to the growth of this market is that it requires a high fixed cost to set up a production unit. The market players have to utilize many resources in research and development to stay ahead in the competition.
The market offers various opportunities because of a rise in the gaming market, trend of multitasking laptops and increase in the trend of watching online movies which requires higher capacity laptops/PC. Some of the key players in this market are Intel, AMD, Nvidia, Matrox, SIS, and VIA/S3. However, Intel holds the top position by grabbing more than 50% market shares followed by AMD, Nvidia and others.
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This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.