Thursday 26 September 2013

Non-Alcoholic Drinks Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

Drinks such as juices, sparkling ciders, sodas, soft drinks, tea, coffee are some of the non alcoholic drinks and beverages. They are termed as ‘Virgin Drink’ in the U.S, and in some cases do not contain more than 0.5% of alcohol such as non alcoholic wines and beers. Europe, North America are the regions which control the market. The global market of these beverages is growing at a steady pace. According to the Union of European Soft Drinks Associations (UNESDA), the European consumption of non alcoholic beverages totals to more than 120 billion liters per year. 


In the U.S., sales of beverage such as Ready to drink (RTD) coffee have witnessed a substantial growth, and are bound to rise further.  Other beverages such as Iced coffee have gained popularity to the extent that food chains such as McDonald's have also started their own beverage—McCafe Frappés

The primary driver for the market is the preference given to functional beverages such as fruit juices over alcoholic drinks, as people consuming alcoholic drinks have the risk of falling prey to liver problems, cardiovascular disease and cancer. Apart from that, non alcoholic drinks such as green tea and fruit juices increase the level of antioxidants in the bloodstream, which could have an overall beneficial effect in the cardiovascular system. In 2009, Swedish dairy Skane Mejirier launched juices rich in probiotics to strengthen the immunity system. 

However, as some of these drinks in the U.S. have minimal amount of alcohol several states have made legal restrictions on drinks such as non alcoholic wines and beers. Another restraint is that soft drinks and sodas, lead to calcium depletion in the body. Due to high sugar content, UNESDA in 2006 gridlocked the selling of soft drinks to primary schools in the European Union. Coca Cola, Pepsi, Nescafe, Starbucks are some of the major players in the non alcoholic beverage market.

This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include 

  • North America 
  • Asia Pacific 
  • Europe
  • Rest of the World  

This report provides comprehensive analysis of 

  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for upcoming years 

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 


About us:-

Transparency Market Research (TMR) is a market intelligence company providing global business research reports and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers.


TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources along with various tools and techniques to gather and analyze information. Our business offerings represent the latest and the most reliable information which is indispensable for businesses to sustain their competitive edge.

Contact us:-

State Tower,
90 State Street,
Suite 700,
Albany NY - 12207
United States

Tel: +1-518-618-1030


No comments:

Post a Comment